Sky, only yesterday, announced their plans to launch Sky Atlantic HD, their newest entertainment channel. Described as the "new home of HBO & Mad Men", Sky Atlantic HD will-
* exclusively air HBO’s new productions as well as HBO classics
* be the only channel to show Mad Men from Season 5
* showcase the best TV productions from the US and UK

The plans for Sky Atlantic HD, follow Sky and HBO’s deal recently announced in July. Sky Atlantic HD will exclusively air all of HBO’s new releases in the UK and Ireland. This includes the highly acclaimed drama Boardwalk Empire, set in the Prohibition-era and made by director Martin Scorsese and written by Terence Winter, previously responsible for writing The Sopranos. Other scheduled broadcasts by Sky Atlantic HD include Game of Thrones, a fantasy drama, based on the books by George R.R. Martin, as well as Treme, the new series set in New Orleans from David Simon (who made The Wire).

Sky Atlantic HD is planned for launch in early 2011.