Archive for the ‘ SkyHD ’ Category

3.5 million sign-up for Sky HD TV

Exclusive channels such as Sky Atlantic HD and 3D TV, have helped tempt a record number of British TV viewers to sign up to Sky HD TV.

More than three and a half million people subscribed to the HD package from satellite TV provider Sky in 2010 – an increase of 68% on the previous year.

Sky provides more HD channels than any other digital TV provider. It also offers a dedicated 3D TV channel which has attracted 70,000 new UK customers since its 1 October launch.

Jeremy Darroch, chief executive of Sky, said: "Next week, customers can look forward to the launch of Sky Atlantic, a premium channel featuring outstanding entertainment from the US and the UK, available to Sky TV customers at no additional charge".

He added "later in the year, we will launch a new service, Sky Anywhere, to make it easier for customers to enjoy our programmes wherever they are".

Sky customer numbers reached 10 million in October last year, while these new results also showed that 24% of customers now bundle their digital TV service with a home phone package and broadband.

Sky Atlantic HD – Sky’s new entertainment channel

Sky, only yesterday, announced their plans to launch Sky Atlantic HD, their newest entertainment channel. Described as the "new home of HBO & Mad Men", Sky Atlantic HD will-
* exclusively air HBO’s new productions as well as HBO classics
* be the only channel to show Mad Men from Season 5
* showcase the best TV productions from the US and UK

The plans for Sky Atlantic HD, follow Sky and HBO’s deal recently announced in July. Sky Atlantic HD will exclusively air all of HBO’s new releases in the UK and Ireland. This includes the highly acclaimed drama Boardwalk Empire, set in the Prohibition-era and made by director Martin Scorsese and written by Terence Winter, previously responsible for writing The Sopranos. Other scheduled broadcasts by Sky Atlantic HD include Game of Thrones, a fantasy drama, based on the books by George R.R. Martin, as well as Treme, the new series set in New Orleans from David Simon (who made The Wire).

Sky Atlantic HD is planned for launch in early 2011.

Sky Germany brings HD channels to iPad

Sky Deutschland has revealed plans to add HD channels to its sports app for the iPad. From the start of October the German pay-TV broadcaster will allow subscribers to view Sky Sport HD 1 and Sky Sport HD 2 on Apple’s tablet.

Subscribers will be able to follow Sky’s live coverage of all domestic games of the Bundesliga while they are on the go. Brian Sullivan, CEO of Sky Deutschland said “The Sky Sport iPad app was a true innovation when it was launched last June for the World Cup”. He added “Now with the addition of our Sky Sports HD channels we are once again bringing our customers a world first – taking the fantastic viewing experience of Sky HD out of the home and putting it right in their hands, wherever they want to watch.”

As well as Sky Sport 1, Sky Sport 2, the app also provides live-streaming of Sky Bundesliga and Sky Sport Austria. In addition to the Bundesliga coverage, Sky’s sports channels will show games from the Champions League, DFB Cup, Europa League and international football such as the English Premier League. Other sports included are golf, ice-hockey, tennis and other sports.

The sports app in HD is available free to subscribers who have already signed up for Sky Sport or Sky Bundesliga in connection with HD. As an introductory special offer, all Sky subscribers will be able to use the app for free for the remainder of 2010.

Sky Sports News HD – A step too far?

HD TV channels have been widely welcomed, and for Sky TV, a definite success. However, The Guardian’s sport blog seems to think that Sky Sports News HD is a step too far.

They seem to think that Sky Sports News is a bit of a joke,  describing it as ‘TV’s equivalent of a hyperactive clown playing with fireworks’. They go on to compare it with Chris Morris’s The Day Today and quote Martin Kelner who wrote in the Guardian last month that Sky Sport News shows that the “spirit of Alan Partridge never dies”.

Harsh words, indeed. But does the new HD nature of Sky Sports News have any relevance to these criticisms of quality? I don’t think so. Getting off the fence, I’ll say that being HD will be to the channel’s benefit.

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